Life Insurance – What to consider if you think you need coverage

June 13, 2022

Before we get into a few items to keep in mind while considering life insurance, you need to be aware that life insurance sales can be a very predatory environment. If it sounds too good to be true, it likely is, and you should run away as fast as possible (especially if the agent/website is touting the investment ability within the policy vs. your planning needs). 

Now that we got the fun stuff out of the way, let’s talk about the “why” to buy life insurance. If you have obligations, you should consider life insurance. What are obligations – think wife/kids/mortgage/auto payment/etc. The consideration is simple – would life insurance ease the burden on your family if you passed? If you are a wage earner or have kids at home, the answer to this question is usually a resounding yes! If you are already retired and don’t have kids at home, the need for life insurance is much, much lower and a more nuanced decision.

Here are a few simple guidelines as you venture into the world of life insurance. 

Have additional questions about life insurance, schedule a meeting!


This material has been prepared for informational purposes only and should not be used as investment, tax, legal or accounting advice. All investing involves risk. Past performance is no guarantee of future results. Diversification does not ensure a profit or guarantee against a loss. You should consult your own tax, legal and accounting advisors.

Frankly Finances is a registered investment advisor with the state of Florida and only transacts business in states where it is properly registered or is excluded or exempted from registration requirements. Registration does not imply a certain level of skill or training. Please refer to our Form ADV Part 2A disclosure brochure for additional information regarding the qualifications and business practices of Frankly Finances.

Subscribe to our blog for insights, education, and market commentary

* indicates required

Are you ready to change the way
you interact with your wealth?

Schedule a free Financial Evaluation Call